Since you're searching for information about Google, doesn't it make sense to try other search engines, to see if your results are different at all? If they are, what do you think that means? Dogpile lets you search Google, Yahoo, and Yandex all at once. Try these too: Bing, Ask, MSN, AOL, altavista, Snap, and Gigablast.
Use these terms in various combinations on databases, search engines, and library catalogs to find sources. To search for a phrase, use quotation marks (''). To truncate a search, put an asterisk (*) at the end of the root. For example, president* would also search for presidents, presidential. Combine terms using "and," "or," "not" to get the most useful results possible. As you find sources, you will discover additional terms to use to further specify your results.
"Search engine optimization"
Google